Podcast Marketing

Within 2 DAYS of Apple's launch of podcasts in their iTunes directory, customers subscribed to more than 1 million podcasts. What does this mean and why is it important to your company?

Imagine this scenario:

Your company needs to get the message out about your product or service. Or, you may have the need to reach an existing customer base with training, new product announcements or other communications.

What if you had the ability to broadcast your message to such a targeted audience that they SUBSCRIBED to your channel? What if you had the ability to give your audience informative, interesting USEFUL content and they AUTOMATICALLY had the information downloaded to their computers? No more spam. No more pushing out messages. Here's a group of people who are so interested in what you have to say, they are effectively programming your channel in as a Favorite and listening to your daily, weekly or biweekly message. The possibilities can be exciting and overwhelming. Contact your RSS consultant to discuss your options.

Why Podcasts?

In the age of the iPod, you need to be positioned to send out something people will carry with them, and podcasts are highly in demand by consumers.

Consider offering e-learning podcasts targeted to your market. Or, maybe offer your visitors a weekly recap.

Your podcasts should never be 15 minute commercials. A podcast that truly offers your user a good listen with interesting and informative content will be downloaded often and passed around virally.

Consider a podcast

• as something that can be as intensely interesting as an audiobook
• as entertaining or thought-provoking as any radio station’s morning show
• and as brand-friendly as your company’s latest press conference

All of these things are possible with podcasts. Most exciting, because podcasts utilize RSS technology, they will be fed to the user on your schedule, as often as you choose to update. In other words, you can time your podcast to be on your site at the same time as a new product launch. When people search for your info on your new product, your podcast will be in those results. If a user likes what he hears, he may decide to not only listen, but subscribe as well.

The Impact of Podcasting

Do not underestimate the power of podcasting in getting your message out. With the release of the video iPod in early October 2005, a new market is emerging for downloadable media.

...And this includes video casting as well!

While vidcasting is not brand new, iTunes will help it become mainstream as well. Already many online users can choose between an audio version of a podcast, or the video version when they choose to subscribe. And Yahoo and Google are on the bandwagon as well with podcast feeds in beta or recently released.

Now that iTunes is offering downloadable television shows within their podcast library, your vidcast can be right alongside traditional media your market is viewing already. You can’t ask for better placement.

Why RSS Applied?

Each time you release a podcast, just like each time you post on your RSS-enabled site, you are passively drawing visitors who may decide to subscribe, thereby becoming even more frequent visitors. We'll make sure you are in iTunes, Odeo, and other podcast directories, maximizing your visibility. Your podcast will be seen.

While podcasts can be very informal in their scope, you will want excellent technical quality, sound and video. Using professional production tools, and providing you with services like voice talent and even writing script copy, if necessary, we can help you deliver your audio content effectively.

RSS Applied has podcasting options designed for the small business up to the Enterprise-level client. How could you take advantage of this technology?

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