Communicate powerfully with your customers using RSS Applied™'s robust and effective business blogging solutions. We use finely tuned RSS marketing plans to greatly increase search engine visibility.
RSS Case Studies
Bidz.com
ABOUT THE COMPANY
Bidz.com, Inc. is an online auctioneer of jewelry, art and collectibles. Bidz.com brings together the fragmented supply and demand of excess jewelry products in a single online location. It sells to consumers looking for a reliable source of bargain jewelry.Bidz offers live auctions on its website 24 hours a day, seven days a week.
THE BUSINESS CHALLENGE:
Though there are numerous competing auctions, Bidz.com's festive online auction site is unique on the internet, with fast paced bidding action and thousands of jewels for visitors to browse. In order to retain it's leadership position,Bidz.com wanted to give their customers more "bling", excitement and value when shopping on their site..
THE SOLUTION:
By deploying a blog platform, Bidz.com is able to provide their busy visitors with a lounge to visit between bidding, a place where they can read all the latest jewelry news, tips and gossip, simultaneously bolstering their search engine ranking. With the use of RSS subscriptions, Bidz.com customers are able to keep up with all the latest auction news and special upcoming sales.
Blogging Platform
Bidz.com chose to utilize a Blog, built on the RSS Applied Internet Visibility platform.. You can see their Blog at blog.bidz.com
Madison Who's Who
ABOUT THE COMPANY
Madison Who's Who is more than a beautiful leather bound registry. Madison Who's Who is also a searchable electronic registry of business leaders and professionals in virtually every industry and specialty. Together, the two registries are interesting compilations of exceptional people with their abbreviated profiles and expanded biographies.
THE BUSINESS CHALLENGE:
Networking is Madison Who's Who reason for being. It is also what the new social networking media is all about. The objective for this company is to employ advanced networking technology while retaining it's distinct brand.
THE SOLUTION:
Launching a blog is the next logical step toward the company's goals for enriching membership benefits. By the addition of a blog platform, they have provided a rich bundle of networking tools, enhancing member connectivity while amplifying Madison Who's Who presence on the Internet.
Blogging Platform
Madison Who's Who chose to utilize a blog, built on the RSS Applied
Technology platform. You can see their blog site at blog.madisonwhoswho.com
Outhouse Studios
ABOUT THE COMPANY
Outhouse Studios offers the works of artist and musician Dan Beck. Accomplished in a range of artistic mediums, Beck creates digitally drawn artwork as well as CDs of his original musical works exploring jazz, rhythm and blues.
THE BUSINESS CHALLENGE:
All of the standard methods for an artist to showcase their work are being eclipsed by the internet. There is no other medium that can compete with the Internet's ability to expose an artist's works to a potential audience of millions..
THE SOLUTION:
Outhouse Studio's Dan Beck has decided to introduce his art and music to a worldwide audience by tapping the combined audio, visual and narrative powers of a blog to create a artist 's community, showcase his pieces and to serve as a storefront where customers can purchase his creations.
Blogging Platform
Outhouse Studios chose to utilize a Blog, built on the RSS Applied technology platform. You can see their Blog at blog.outhousestudios.net
Roadsize Assistance Protection & Automotive Warranties
ABOUT THE COMPANY
Since 1979 Roadside Assistance Protection & Automotive Warranties has been a leading provider of roadside assistance and automotive warranties, partnering with some of the biggest names in the industry, to bring their customers time and money saving service.
THE BUSINESS CHALLENGE:
"Automakers and dealers pulled dollars out of television, newspaper and magazine media buys and redirected them to digital media in 2006," says Lisa Phillips, eMarketer senior analyst. And that is the bottom line. When a company like Roadside Assistance produces an auto related, in-demand product or service, they are obligated to broadcast their company to the broadest segment of consumers possible, and consumers in the automobile category are doing their shopping on the internet.
THE SOLUTION:
Roadside Assistance decided on a blog to be the engine that will power their online presence. Taking advantage of the blog's audio, visual and community building capacities, Roadside will gain unprecedented search engine visibility, making them instantly accessible to the consumer searching for warranties or automotive assistance.


