RSS Marketing

RSS has become the premier way to deliver content to potential customers via the Internet. RSS feeds are subscribed to by the user of a website or blog. Once a feed subscription is active, content from that site or blog is then delivered to the user through their web browser (such as Internet Explorer, Firefox, or Safari) or to specialized RSS software. Most users choose to use either browsers or web-based RSS readers. Because users elect to receive feeds, they cannot be used to deliver spam.

Dave Winer, who is considered the father of RSS, wrote the basis for the technology in 1997. Dave proposed RSS as a format that could leverage the power of XML. He recognized a solid connection between RSS and XML and found it far more dynamic than the static HTML format used to construct the majority of web sites. It has great worth to the Internet as a whole as it allows:

• Easy compartmentalization of information
• Quick indexation of new information
• Trouble-free information sharing

RSS allows for the automatic, instant delivery of new information and content to users. By subscribing to RSS feed files, users receive information updated automatically. So long as feeds are properly coded and adhere to standard, the applications for using RSS feeds are enormous. Web sites, blogs, and other platforms can use RSS feeds to distribute information quickly and effectively.

Blogs employ RSS feeds to update feed subscribers of new blog posts and updates. Combined with the interactive nature of blogs, this is the optimum method for deploying RSS feeds. Blogs provide a constant stream of updates that inspire RSS feed subscription and usage.

RSS Applied can provide all of the services required to deploy RSS, no matter what the application. We ensure our feeds are valid and adhere to proper code standards. We combine years of experience working with XML-based and RSS technologies to deliver effective RSS solutions.

RSS feeds can be deployed in a variety of ways independent of a blog or web site, including but not limited to:

• Podcast Enclosures - Regularly updated audio broadcasts can be delivered to subscribers using RSS feeds.
• Videos – Video content, including YouTube videos and other sources of online media, can be adapted for delivery via RSS.
• Social Media Marketing – RSS feeds can be used to track general web site updates and to announce those changes to major social media providers, such as Digg and StumbleUpon.
• Internal communications within a company – In some cases, enterprise-level applications of RSS feeds have saved companies millions of dollars in interdepartmental communications costs and have drastically improved productivity.
• Auctions and Ecommerce – Instant notification of pricing changes gives buyers an incentive to impulse buy and to return to the site.
• Press Distribution – RSS feeds provide a quick and easy way to notify appropriate channels of new company developments.
• Product or Inventory Changes – A feed dedicated to announcing new additions or changes to inventory, such as houses on a real estate market, increase sales and customer retention.
• Schedule Changes – Whether it be a television show, flight delay, or school cancellation, if a timetable changes, an RSS feed can provide instant notification for all parties involved.

If you would like to know more about our experience deploying effective RSS solutions, take a look at our overview of services or Apply today.