Communicate powerfully with your customers using RSS Applied™'s robust and effective business blogging solutions. We use finely tuned RSS marketing plans to greatly increase search engine visibility.

Using RSS

Using RSS to reach your target market

Today RSS has become the most effective way for a business to reach their target market. Before using RSS, it is important for you to have an understanding of how that information flows, ultimately resulting in instantaneous exposure to a worldwide audience.

The following is a brief walk-thru on how your information achieves instant distribution.

  • Posting content; the act of writing, or entering content is referred to as posting, thus,to post an entry
  • This info is automatically converted into an RSS feed file, updating your blog immediately
  • Directories are updated, and the search engines are alerted
  • Spiders reach the content to automatically read and index your newly updated RSS feed file.
  • Spiders automatically "spider" (or "read") your new content, instantly indexing it to your newly updated RSS feed file
  • This information is now available in the directories
  • An instant alert is sent to your RSS feed file subscribers. alerting them to the delivery of new content.
  • (via desktop RSS reader or online aggregator, through Google, Yahoo or MSN or via built-in RSS feeds available in the following browsers: Firefox, IE7, and Safari)
  • Moreover, if your feed is syndicated and shown on another website, the content that appears there is instantly updated and visible.
  • Because of RSS, various search engines make this new content available to searchers also.

RSS feed and Search engines: Be the preferred choice of search engines

Your blog can become a favorite with major search engines by consistently providing them "on topic", relevant, and frequently updated new content, employing RSS feeds to deliver content to their users. Because your content is presented as an RSS feed, search engine bots will frequently come to your RSS feed file. This allows the search engines to quickly update their files with your RSS delivered content.

In addition to the search engines, a large number of RSS directories are automatically alerted. By updating your feed and "pinging" these directories, your content is updated and easily found on these directories. A recent survey (Jan2006) conducted by Technorati revealed that there were over 75,000 thousand blogs created daily that play an integral part in delivering content to internet users who use RSS & Blogs to get content and information. Thus, RSS & Blogs has influenced buying decisions. Users are adopting RSS at a rate that is doubling approximately every 4-6 months.

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